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Alaya Legal

Practice Areas / IT and AI / E-commerce and Internet Contracts

E-commerce and Internet Contracts

We advise businesses on e-commerce operations, online transactions, digital platforms, and internet-based contracts, helping ensure regulatory compliance, clear commercial terms, data protection, and effective risk management across digital business activities.

Navigating Innovation with Legal Clarity.

E-commerce transactions rarely involve just two parties. We structure contracts for platforms and marketplaces that bring together lending partners, technology partners, marketing partners, co-branding partners, merchants and end customers, and draft the documentation for the financial products that often sit inside them.

What We Handle

Multi-party platform and marketplace structuring

Documentation for lending, technology, marketing and co-branding partners

Documentation for debt products, including credit and buy-now-pay-later facilities

Internet and e-commerce contracts generally

Representative Experience

Transaction structuring involving multiple partners. Advised on the structuring and documentation of multi-party e-commerce and digital platform transactions involving lending and financing partners, technology service providers, marketing and distribution partners, co-branding partners, merchants and end customers. Structured the contractual framework governing the roles, responsibilities, commercial flows, data flows and risk allocation among participants, including arrangements relating to customer acquisition, onboarding, payment and settlement, technology integration, marketing, servicing, customer support, and allocation of liability for fraud, misuse, service failures and regulatory breaches.

Drafting documents for debt products. Advised on the structuring and deployment of digital debt and embedded-finance products, including credit facilities and buy-now-pay-later (BNPL) products. Developed a suite of contractual and customer-facing documentation for these products, including product terms, customer agreements, partner arrangements and ancillary operational documentation, addressing eligibility and onboarding, disbursement and repayment mechanics, fees and charges, customer rights and obligations, data sharing and processing, servicing and collections, default and termination, allocation of regulatory and operational responsibilities, and liability and indemnity arrangements among stakeholders.

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