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Alaya Legal

Practice Areas / IT and AI / Data Privacy & Protection

Data Privacy & Protection

Strategic legal counsel for businesses navigating evolving privacy and data protection requirements. We help organisations manage personal data responsibly while supporting innovation, compliance, and commercial growth.

Protecting Data in a Connected World.

We advise established companies on building and rolling out data protection strategies, and have drafted privacy and data protection agreements and policies across a range of sectors. That covers everything from consumer data and KYC-related compliance to how data is stored and used, cookie policies, and how a client talks about its advertising and marketing.

What We Handle

Data protection strategy and policy drafting

Privacy policies and cookie policies

Consumer data and KYC-related compliance

Data protection advisory for AI tools used in employee-related functions

Representative Experience

Data protection measures advisory. Advised on the legal and contractual framework for deployment of AI tools in employee-related functions, including permissible processing and use of employee data, transparency and notice requirements, data minimisation and retention, security safeguards, allocation of responsibilities between the organisation and technology providers, and restrictions on onward use of data, including for AI model training. Advised on contractual and governance measures for AI-assisted decision-making, employee monitoring and performance evaluation, including human oversight and mitigation of privacy, discrimination and employee-rights risks.

SaaS compliance advisory. Advised SaaS providers on data protection compliance and risk allocation across the SaaS lifecycle, including customer and end-user data processing, data processing agreements, privacy and contractual documentation, security and breach obligations, data retention and deletion, subcontractor and sub-processor arrangements, data subject rights and cross-border data transfers. Advised on structuring SaaS offerings and contractual frameworks to address divergent data protection requirements across multiple jurisdictions, including allocation of compliance responsibilities and liabilities between the SaaS provider, customers and third-party technology providers.

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